The purpose of this study was to describe the reasons for knitting blogging and the importance of blogging for the bloggers’ crafting. A multiphase mixed-methods study focusing on quantitative research methods was the methodological basis. Therefore, the study included both sequential and simultaneous investigation paths. In this study, the quantitative data were collected from the same group of Finnish knitting bloggers by two online surveys in 2008 (N= 501) and in 2013 (N= 212). The quantitative data focused on time-related changes in blogging, whereas the qualitative data, collected by essays (N=50) during 2013-2014, was used to explain the quantitative data. In quantitative analysis, the key features of reasons for knitting blogging were analysed by principal component analysis. The differences in the principal components for the background groups between the surveys were elucidated by means of 2-way analysis of variance. The qualitative data were analysed by data-driven content analysis. The results indicated that there were several reasons for knitting blogging. According to the results, the elements of knitting blogging were: 1) inspiration and materialization, 2) connecting and community support, 3) encouragement and 4) reflection and reminiscence. Knitting blogging has reshaped crafting by combining the material and tactile process of knitting with digital practices of life-streaming and with participatory activities in networked spaces. It appeared that knitting and blogging complemented each other, and that blogging supported development of the blogger’s crafting into a serious leisure activity with meaningful long-term activities and clear goals.
Keywords: digital practices, knitting blog, leisure, mixed methods design, online communities
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