Self-employment in craft making – a career change towards personal sustainability.
Contemporary crafts are experiencing a vigorous revival not only as bearers of cultural heritage and meaningful leisure activity, but increasingly as a career choice. According to UNESCO, the creative economy is now one of the world’s most rapidly growing sectors. Recent statistics show that this is apparent in the Icelandic economy. With the rise in precarity of work and challenges in career development, people are seeking meaningful and sustainable careers, as is evidenced by an increase in self-employment and micro-entrepreneurship. The main research question of this study was: How do contemporary craft makers in Iceland make sense of taking up and maintaining financially risky self-employment? Data collection and analysis was therefore focused on motives and shared meaning. The primary empirical data consists of fifteen semi-standardized interviews. Reflexive thematic analysis was conducted. The constant comparison method was also applied. Needs for authenticity, autonomy, and self-determination, along with passion for creating, were important motives. Negative career shocks were an unexpectedly common motive. Three main themes were developed to describe how participants reasoned their career choice: a second chance, a natural choice, and an act of agency. The analysis revealed craft knowledge as a valuable resource for participants seeking personal sustainability through self-employment. The study adds to an understanding of the value of crafts and craft knowledge in contemporary society.
Keywords: craft knowledge, self-employment, personal sustainability, career sustainability, career shocks
Referera så här
Copyright (c) 2024 Soffía Valdimarsdóttir
Det här verket är licensierat under en Creative Commons Erkännande 4.0 Internationell-licens.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).